Youth Education Report
by Greg Kucharewski
(from Jersey Coast Anglers Association April 2000 Newsletter)
NATIONAL FISHING AND BOATING WEEK
JUNE 1-10, 2001
The Recreational Boating and Fishing Foundation recently debuted its national advertising campaign to position boating and fishing as the unmatched leisure activity for true connection with family. Seeking to increase fishing and boating participation, the campaign is aimed at family members who are lapsed or infrequent anglers and boaters.
The nationwide launch of the campaign, to include both print and broadcast ads, will take place in spring 2001. The ad campaign features family members asking the important people in their lives to take them out on the water to boat and fish. Beautiful photography portrays real families, couples and friends fishing from a boat. The message "Take Me Fishing" is then repeated lyrically in the copy by a range of individuals, including sons and daughters, wives and older parents.
Every ad will include the address for a new Web site and a toll-free phone number. Designed to help consumers get the information they need to get out on the water, these services will tell them how and where to fish and boat in a safe and environmentally-friendly manner.
To maximize the impact of this ad campaign, RBFF will offer marketing materials and collateral to campaign supporters at state and federal resource and tourism agencies, the boating and fishing industry, and at non-governmental organizations thru a cooperative program.
The campaign links boating and fishing under the central branding theme, "Water Works Wonders." Supporters can use the campaigns nationally recognizable brand and message to enhance their own marketing and education efforts.
In conjunction with the ad campaign, RBFF will also work with its supporters to implement the first-ever Water Works Wonders Week from June 1st thru June 10th, 2001. Formerly focusing solely on promoting fishing, the event is being expanded to promote boating as well.
Youth Fishing Activity Bulletin Board
HOOKED ON THE HUDSON
Hey kids, dont miss this one. This club does a great job of directing families towards outdoor recreation. Hosted by the Hudson River Fishermens Association, their fishing contest is free for all who participate.
There is no entry fee. There is no registration forms. Just come down to the Park, throw your line in the water and enjoy yourself. If you need help we will be there for both adults and kids. This is our 16th year of providing this contest and it is open to all ages.
The HRFA NJ will provide free bait and fishing instructions to all who request them. Parents who know nothing about fishing will be assisted as much as possible by one of our members who will be available for guidance. You must bring your own fishing rod and reel with line. Members of the HRFA NJ will show you how to tie a proper knot, bait a hook, remove a fish and tag a fish. We have hooks and sinkers for sale but you must bring your own fishing rods and reels. Do not be overly concerned with bringing the wrong size rod or reel or line. Bring what you have.
It will catch fish. Recommended rods are any size rod from 5 foot to 7 foot. Spinning rods and reels are easier casting for youngsters than baitcasters. Line can be anywhere from 8 pound test to 17 to 20 pound test. Catch and release is suggested with tagging demonstrations given to all fish released. Prizes will be provided by the Hudson River Fishermen's Association, New Jersey Chapter. The fish species we expect to catch will be catfish, white perch, tommycod, and striped bass. Fish will be in the 2 to 5 or 6 pound range, although we have had some 10 pound striped bass caught from the shoreline in previous contests. Dress warm. Check the weather report in case you need to bring rain gear. Bring a lunch basket. Bring a camera! Bring your dad and mom! Free Assistance to all! Free fishing Instructions! For more information please e-mail, H.O.H. Fishing Contest Director: Anthony Evangelista, firstname.lastname@example.org
LANES MILL SCHOOL READING RALLY
On Thursday, May 17, 2001 the JCAA Youth Education Committee will host a crabbing and fishing fun day at Lanes Mill School, Brick, NJ in support of their Reading Rally.
JUNIOR SURF FISHING CLINIC AND TOURNAMENT
Open to all boys and girls ages 5 thru 17, Saturday, May 5, 2001 Sea Isle City Recreation Center Marina Building, 42nd Place and Bay, Sea Isle City, NJ. Entry Fee: $2.00 per entrant.
A parent or a guardian must accompany all participants. Registration and clinics start at 7:00 a.m. and continue until 9:00 a.m. Prizes and awards will be distributed for all age groups. Tournament agenda includes: Casting, rigging and bait clinics, water safety along with a DARE exposition. Free lunch is provided for participants only.
NEWARK BAIT AND FLY CASTERS
Members of the JCAA Youth Education Committee and the Newark Bait and Fly Casters are rescheduling the crabbing seminar that was to take place at the NBFC, March 6th monthly meeting. The storm of the century forced us to cancel. Please check the youth fishing activity bulletin board for a new date and time.